the wholesome story

the wholesome story


We’re Jill and Paul, thank you for visiting us and considering juice, love + happiness as a path for your CBD journey.  

We understand it is a serious decision to choose what you put in and on your body, with that - we believe you deserve to know a bit about us. 

Paul has dedicated his career to Fitness and Health Education. Over the years, through his personal journey for natural wholistic health, he read literature on hemp, CBD, and the many benefits to support overall wellness.  Jill initially learned about hemp / CBD decades ago, while researching Epilepsy and treatments for her father.  Through their twenty years together, they have absorbed information on natural remedies; food, oils, and exercise – weaving it through their family’s lifestyle.  

Upon the legalization of CBD in Indiana, we integrated CBD into our everyday lives. Through our personal CBD journeys, we’ve self-tested a variety of products. We sought details on sourcing, cultivation, ingredients, laboratories, processes, and Certificate of Analysis reports.  Our daily CBD routine transcended our lives in ways that others noticed.  

Ensuing conversations with friends and family made it obvious that consumers had few trustworthy sources for pure, organic CBD.  Many wanted to begin their CBD journey, but were intimated by all the paths and unknowns on sourcing. With wellness, transparency, and education at the forefront, juice, love + happiness was born!  

But this isn’t about us. It’s about you.


Continuously enrich lives through our product integrity and our philanthropic operating model.


Provide the highest quality CBD products; nourishing our customers’ lives, naturally.


Deliver optimal experiences through the ongoing research and development of hemp extractions.